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INDONESIA
ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 18, No 1 (2020)" : 7 Documents clear
EDITORIAL 18.1 Latif, SE., M.Par, Aqilah Nurul Khaerani
ASEAN Journal on Hospitality and Tourism Vol 18, No 1 (2020)
Publisher : Centre For Tourism Planning and Development

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Abstract

DETERMINING FACTORS OF LENGTH OF STAY OF INDIAN DOMESTIC TOURISTS Chatterjee, Tapas Kumar; Rishi, Bikramjit
ASEAN Journal on Hospitality and Tourism Vol 18, No 1 (2020)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2020.18.1.04

Abstract

There is a trend of shortening lengths of stay (LOSs) in tourism, coupled with more frequent trips. Since tourism revenue derives from the duration of stay of tourists at destinations, tourism marketers are interested in attracting those tourists who stay for longer, and thus more profitable durations. Indian domestic tourism is a huge market but it has been insufficiently researched. As a result,  destination marketing organizations (DMOs) are constrained to depend more on hunches in their efforts to attract tourists. This study attempts to identify the determining factors of length of stay of Indian domestic tourists with empirical evidence adopting multiple regression and the MARS (multivariate adaptive regression splines) model. The findings fill an essential gap in the tourism literature, as pertains to lengths of stay at Indian destinations. They also help destination marketing organizations better understand the nuances of tourist behavior, so they can craft appropriate marketing strategies that attract those tourists who tend to stay for longer durations. 
EVALUATING THE VISITOR EXPERIENCE AT DNCC WONDERLAND: AN EMPIRICAL INVESTIGATION OF KEY ATTRIBUTES Habib, Md. Wahidul; Mahmud, Aditi Sonia Mansur
ASEAN Journal on Hospitality and Tourism Vol 18, No 1 (2020)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2020.18.1.03

Abstract

DNCC Wonderland is one of the leading amusement park situated in Shyamoli, Dhaka. It was established in 1985 under the name of Shishu Mela. This research evaluates the development of this amusement park. The goal of this research is to identify key variables that can be used to evaluate DNCC Wonderland from the visitors? perspective. Four hundred and twenty-six respondents were selected by convenience sampling procedure for the study. A multivariate analysis technique like ?Exploratory Factor Analysis?  and ?Confirmatory Factor Analysis? was used to identify the factors. The results of the study show that time pass, security, and safety have emerged important factors for selecting DNCC Wonderland.
CORPORATE SOCIAL RESPONSIBILITY REPORTING IN LOCALLY OWNED HOTEL CHAINS IN SINGAPORE Pang, Justin Matthew; Wee, Adrian Tiong Weng
ASEAN Journal on Hospitality and Tourism Vol 18, No 1 (2020)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2020.18.1.05

Abstract

This exploratory study looked at the Corporate Social Responsibility (CSR) programs of 10 locally owned and operated Singapore hotel chains. By using a Content Analysis methodology, the 10 hotel chains? CSR efforts were analysed vis-à-vis to their annual reports and websites. This gave clear indication of whether the hotel chains were complying with the promises and standards that they had stated and promised. This report found that the CSR reported by the hotel chains were inclined toward Environmental efforts. This could probably be due to this Environmental practice being more tangible and visible. It was also noted that while the initiatives taken by the hotel chains were relatively numerous, many failed to report on whether these efforts amounted to an achievement. Moreover, CSR reporting on the hotel chains? websites were almost non-existent. Given this, recommendations have been included to assist Singapore hotel companies manage their reporting of CSR activities.
EXAMINING TOURISM RESILIENCE PRACTICES AS BASIS FOR A POST-COVID 19 RECOVERY IN THE PHILIPPINES Era, Joy Sheelah Baraero; Del Rosario, Johncent Mendoza
ASEAN Journal on Hospitality and Tourism Vol 18, No 1 (2020)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2020.18.1.01

Abstract

This study examined the concepts and practices of tourism resilience vis-à-vis its vulnerability from shocks and external forces such as natural disasters, climate change, catastrophic events, and virus outbreaks (SARS, Ebola, and recently, the Corona Virus or COVID-19). Espousing a grounded perspective on resilience as emerging from this new phenomenon that is yet to be explored and analyzed, several studies and theories of tourism resilience were reviewed. These are: resilience cycle or ?Holling Loop?; the different types of resilience with an emphasis on adaptation and transformation; resilience as adaptation, anticipation, and preparedness from shocks. In addition, this study synthesized the different approaches of selected countries that already went through past virus outbreaks focusing on China, Taiwan, and Hong Kong?s post-SARS recovery actions, and the community resilience of Africa against the Ebola virus. From these literature reviews, insights were drawn for policy and planning considerations of the government and other stakeholders to adopt multi-level strategies that are sustainable, inclusive, adaptive, and innovative. Tourism recovery plans should also be centered on the solidarity of actions and resilience through systematic adaptation and transformation.
COVER VOL.18.1 Latif, SE., M.Par, Aqilah Nurul Khaerani
ASEAN Journal on Hospitality and Tourism Vol 18, No 1 (2020)
Publisher : Centre For Tourism Planning and Development

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Abstract

STUDY ON APPLICATION OF TOURISTIFICATION CONCEPT IN LIKUPANG TOURISM SEZ DEVELOPMENT PLAN Putro, Heru Purboyo Hidayat; Azkarifa, Shofi
ASEAN Journal on Hospitality and Tourism Vol 18, No 1 (2020)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2020.18.1.02

Abstract

This paper examine the concept of touristification that positions tourists and the community as key actors in the process of tourism growth. The authors apply the concept in Likupang Special Economic Zone (SEZ) tourism area development plan. The area chosen due to its top priority to tourism destinations development plan. Likupang SEZ has the potential for bottom-up tourism development that can be seen from the role of the community. The concept review conducted on the Likupang SEZ was seen from the growth in the number of tourists, the role of the community, and the potential for regional transformation. The study, founds that tourists have a significant role in encouraging tourism development policies and physical changes in the tourism area. Meanwhile, the community has the potential to be the key to tourism growth going forward with the encouragement of facilities from the government. The area has the potential to transform into an area of tourism with a variety of activities. However, based on the review conducted, currently, the transformation that is expected to occur comes from the encouragement of investment from the private sector and also the government (top-down).

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